Artist and cinematographer, Arthur Jafa has directed the debut video for the first-release and title track of JAY-Z’s 4:44. According to ArtNews the video is a collage much in the style of Love Is The Message, The Message Is Death, the work that Jafa showed last year at Gavin Brown’s Enterprise and which he previewed in the spring of 2016 at the liquid blackness event “Can Blackness Be Loved” hosted at the National Center for Civil and Human Rights in Atlanta. Jafa had previously worked with Beyoncé on elements of the “Formation” video and with Solange on the “Cranes in the Sky” video. A free preview of the video is available here and full viewing requires a Tidal subscription.
Screen grab, JAY-Z 4:44, directed by Arthur Jafa